WOOALONG

Wooalong is a brand that proposes clothes, not just looks,
based on the slogan "Wear Actual life" which is launched in 2018.
We always strive to express various subcultures and lifestyles
concisely yet delicately with comfortable and good materials.

Strongness
Product development skills with stories
It's not just about making 'clothes', it's about planning products that contain the
brand's worldview and message
A philosophy that takes the essence of product function, fit, material, and silhouette
at the planning stage Not just a fashionable design, but a fit and practical design
Deliver product philosophy in three dimensions through content, customer response,
and offline space
Sales of signature products such as hoodies and caps using logo play are strong
IP-type assetization with high expandability, such as brand goods/collaboration
Foundation for brand loyalty and content spread

1)Configuring Product Categories
WOOALONG’S products are based on daily life, but operate in a
category structure that considers both style and practicality
2)How the season is organized
Seasonal Collection: Design collection reflecting trends and
sensitivity (lookbook, content focused)
Carryover Line: Re-release the signature suite refreshed with
fabric/fit improvements every season
→ Provide customers with a familiar but new experience
3)Fit & Fabric Philosophy
Fit: Design of a comfortable fit centered on loose fit, semi-overfit
Fabric: washing texture, seasonal functional materials in parallel
Silhouette: Faithful to the basics and differentiating with subtle changes
Global response: Color composition considering various skin tones
(especially ball caps, sweatshirts)

우알롱은 "Wear Actual Life, 실제 생활을 입다"라는 슬로건 아래
2018년에 시작된 브랜드입니다.
룩이 아닌 '옷'을 제안하며, 좋은 소재와 편안한 착용감을 바탕으로
다양한 서브컬처와 각자의 라이프스타일을 담아내기 위해 늘 고민합니다.