EIDER

Brand Introduction

Born in 1962 in Chamonix, in the heart of the Alps, EIDER draws inspiration from the eider duck, which plucks its own feathers to protect its young even in the Arctic cold. Just like that, we never stop innovating for those who brave the wild and push into the unknown. Tested by real explorers. Driven by cutting-edge tech, EIDER is with you when nature becomes your playground - not your enemy.

Brand Value- Chamonix Esprit
In 18th Century Europe，mountain climbing had become a popular pursuit, and the snow-covered peak of Mont Blanc was one of the most coveted climbing objectives at the time. 

After three years of arduous attempts, Balmat and Paccard formed a mountaineering team. They crossed desolate plains, climbed high mountains, traversed glacier crevasses, and overcame harsh weather and numerous difficulties. Finally, on August 8, 1786, they achieved the extraordinary feat of being the first humans to reach the summit of Mont Blanc.

In the year of 1962, born in Chamonix, Eider defines the 

CHAMONIX ESPRIT
as their challenge to overcome the fear of the unknown.

And EIDER says,
“Everyone has their own Mont Blanc to overcome.
The challenge of confronting your fear is the only way to overcome that fear.”

Brand History
1962 Where It ALL Began
EIDER focused solely on enhancing winter sports performance.
Our jackets let athletes focus purely on the action - and the results spoke for themselves.
They pushed harder, went further, and achieved more in EIDER. EIDER gear made a difference. 

 1970 A Leap in Innovation
EIDER expanded beyond winter sports into hiking, climbing, and more.
We led the market with the first-ever use of GORE-TEX in outdoor gear,
redefining standards and setting the pace for the industry.

 1980 Tech That Proves Itself
From the summit of K2 to the North Pole, explorers relied on EIDER to conquer extreme conditions.
That’s when the world took notice: EIDER gear performs when it matters most.

1990 Nonstop Innovation
From creating our own waterproof, breathable Defender fabric to pushing outdoor gear to thenext level - EIDER kept redefining what’s possible.

 2000 Design Takes the Lead
We began merging performance and design,
introducing optimized product lines for hikers, climbers, and beyond.
Style met function - without compromise.

2020 Going Global
With roots in Mont Blanc’s outdoor legacy, EIDER earned a reputation for trust and reliability.
Fueled by constant R&D and based in Korea, we’re now stepping onto the global stage, empowering explorers everywhere.