Alice Martha

Brand Identity and Design Philosophy
We pursue a design aesthetic rooted in minimalism, emphasizing simplicity and conciseness. Our work seeks to harmonize classic and minimalist principles.


Our brand's distinctive color stories are inspired by the seasonal cycle. Employing a tonal approach, we cultivate a rich spectrum of hues while adhering to distinct spring, summer, autumn, and winter concepts.


Our handbags are characterized by a sophisticated pastel palette, eschewing the intensity of vivid colors for a sense of understated elegance and comfort. We are committed to crafting enduring pieces designed for longevity, transcending the ephemeral nature of fast fashion.


EV INC. champions sustainable practices, creating timeless designs that are not dictated by fleeting trends. Strategic collaborations with select brands further enhance our distinct brand proposition.